The HBIX looks at the Top 10K US sites and is updated quarterly. Updated Q4 2020.
Get Updates Updated Q4 2020
| Bucket | Q3 | Q4 | % Change |
|---|---|---|---|
| US (Publishers Only) | 67.8% | 70.4% | +3.8% |
| US (Top 10K sites) | 17.5% | 18.0% | +2.9% |
This breaks apart the data to see what percent of publishers (sites that show ads) use header bidding.
A majority of all client-side wrappers are built on Prebid.
This looks at the Top 10K US Sites. A site is considered to do header bidding if it makes a call to one or more header bidding partners upon page load.
This looks at the sites in the Top 10K that show ads.
This looks just at sites doing header bidding and shows what % of those sites are pinging each vendor.
This includes just third-party, client-side wrappers and looks at the % of header bidders that use them.
This follows the top seven bidders since Q4 2019 and looks at what % of header bidders ping them.