Consent Management Platform (CMP) 2021 Tracker

This tracker looks at what CMPs the Top 10K US sites use. Learn more about what a CMP is here. The report is updated quarterly.

Get Updates Updated Q2 2021

CMP adoption rates
Bucket Q1 Q2 % Change
US (Pubs Only) 46.4% 49.8% +7.3%
US (Top 10K sites) 25.2% 26.0% +3.2%

This looks at the Top 10K US sites, broken down by all sites and just sites within that 10K that show programmatic ads. To qualify, sites must be using a third-party CMP (vs in-house solution). We use an IP from France when pulling the data.

Breakdown of consent tool type
What % of US sites use a CMP?

This looks at the Top 10K US sites.

What % of US publishers use a CMP?

This looks at the sites in the Top 10K that show ads.

CMP Adoption Over Time

This follows CMP adoption since 2019.

Top IAB-registered CMP vendors

This shows the number of times each IAB-registered CMP was found across the Top 10K US sites.

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Top IAB CMPs over time

This follows the Top IAB CMPs across the Top 10K US sites.

Additional top vendors

This shows the number of times other consent tools were found across the Top 10K US sites. For scale purposes, Insites is excluded, but it is found in 242 sites.

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