This shows the number of times each IAB-registered CMP was found across the Top 10K US sites.
This follows the Top IAB CMPs across the Top 10K US sites.
This looks at the Top 10K US sites.
This looks at the sites in the Top 10K that show ads.
|US (Pubs Only)||49.8%||52.3%||+5.1%|
|US (Top 10K sites)||26.0%||26.7%||+2.5%|
This looks at the Top 10K US sites, broken down by all sites and just sites within that 10K that show programmatic ads. To qualify, sites must be using a third-party CMP (vs in-house solution). We use an IP from France when pulling the data.
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