This tracker looks at what CMPs the Top 10K US sites use. Learn more about what a CMP is here. The report is updated quarterly.
Get Updates Updated Q4 2020
| Bucket | Q3 | Q4 | % Change |
|---|---|---|---|
| US (Pubs Only) | 38.7% | 40.8% | +5.4% |
| US (Top 10K sites) | 21.7% | 22.6% | +4.1% |
This looks at the Top 10K US sites, broken down by all sites and just sites within that 10K that show programmatic ads. To qualify, sites must be using a third-party CMP or an in-house solution built using Xandr, Axel Springer, or the IAB 'vendorlist' file.
This looks at the Top 10K US sites.
This looks at the sites in the Top 10K that show ads.
This follows CMP adoption since 2019.
This shows the number of times each IAB-registered CMP was found across the Top 10K US sites.
This follows the Top IAB CMPs across the Top 10K US sites.
This shows the number of times non-IAB consent tools were found across the Top 10K US sites. For scale purposes, Insites is excluded, but it is found in 265 sites.