Consent Management Platform (CMP) 2021 Tracker
This tracker looks at what CMPs the Top 10K US sites use. Learn more about what a CMP is here. The report is updated quarterly.
Get Updates Updated Q3 2021
Top IAB-registered CMP vendors
This shows the number of times each IAB-registered CMP was found across the Top 10K US sites.
Top IAB CMPs over time
This follows the Top IAB CMPs across the Top 10K US sites.
What % of US sites use a CMP?
This looks at the Top 10K US sites.
What % of US publishers use a CMP?
This looks at the sites in the Top 10K that show ads.
CMP adoption rates
| Bucket | Q2 | Q3 | % Change |
|---|---|---|---|
| US (Pubs Only) | 49.8% | 52.3% | +5.1% |
| US (Top 10K sites) | 26.0% | 26.7% | +2.5% |
This looks at the Top 10K US sites, broken down by all sites and just sites within that 10K that show programmatic ads. To qualify, sites must be using a third-party CMP (vs in-house solution). We use an IP from France when pulling the data.
