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Increase revenue through audience segments
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Target based on where the user is
Targeting without PII

Monetize with context and intent
Company

Target based on where the user works
Frequency Capping

Limit how many ads a user sees
Weather

Tailor ads based on local weather
Negative Targeting

Block ads from unwanted content
Ad Privacy Laws
EU's GDPR

GDPR's impact on ad tech
California's CCPA

The California Consumer Privacy Act
Thailand's PDPA

Thailand's GDPR-esque law
Brazil's LGPD

Brazil's GDPR-esque law
Privacy Compliance

How to build a GDPR-compliant server
SameSite Cookies

How Chrome changes could impact you
Safari ITP

How ITP influences Safari monetization

Discover how to build innovative, user-first ad platforms

Articles for product managers, engineers, & others who envision a better future for digital advertising.

Justin Sparks on How Criteo Built a Retail Media Platform
Interview
Justin Sparks on How Criteo Built a Retail Media Platform
Learn more about Kevel's ad serving APIs
IAB TCF 2.0: Guidelines, Benefits, and Future Initiatives
Privacy
IAB TCF 2.0: Guidelines, Benefits, and Future Initiatives
Core Web Vitals and Ads: Why Publishers Should Be Concerned
Insights
Core Web Vitals and Ads: Why Publishers Should Be Concerned
What is Google’s Ads Transparency Spotlight Tool?
Insights
What is Google’s Ads Transparency Spotlight Tool?
Adtoniq’s Gary Portney on the Rise and Impact of Ad Blocking
Interview
Adtoniq’s Gary Portney on the Rise and Impact of Ad Blocking
How to Ensure and Improve Programmatic Ad Viewability
Ad Tech
How to Ensure and Improve Programmatic Ad Viewability
What Does the Privacy Shield Ruling Mean for US Publishers?
Privacy
What Does the Privacy Shield Ruling Mean for US Publishers?
Product Management Insights from Wattpad’s Jillian Gora
Interview
Product Management Insights from Wattpad’s Jillian Gora
8 Pros Predict the Facebook Boycott’s Impact on Publishers
Insights
8 Pros Predict the Facebook Boycott’s Impact on Publishers
How to Run Discovery Sprints with Your Remote Ad Product Team
Product Management
How to Run Discovery Sprints with Your Remote Ad Product Team
Why Publishers Should De-Prioritize Retargeting Features
Targeting Tactics
Why Publishers Should De-Prioritize Retargeting Features
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