Kevel Proves Not All Ad Servers Are Struggling in 2019

Chris Shuptrine
Chris Shuptrine
Kevel Proves Not All Ad Servers Are Struggling in 2019

With the ad server industry flailing in 2019 (Sizmek went bankrupt, and Verizon, AppNexus, OpenX, and Polymorph are all closing their ad servers), Kevel has seen only its best days, winning multiple industry awards, announcing partnerships with major brands, and seeing every month hit a new revenue record.

In April, Kevel won an American Business Award for Most Innovative Tech Company. This was the 17th annual ABA, and more than 3,800 companies submitted nominations for a select number of categories. Kevel was also awarded a Top Rated Business Award by G2Crowd, one of the largest business review sites.

Kevel awards

Shortly thereafter, they were named one of Inc. magazine's Best Workplaces of 2019.

The list highlights private American companies with exceptional cultures and benefits. Collecting data on nearly 2,000 submissions, Inc. singled out 346 finalists.

In May, Kevel announced a partnership with Edmunds and released a case study detailing their work with Ticketmaster.

"With Kevel," David Han, VP of Product at Ticketmaster says, "we built the exact ad server we wanted. No other solution could provide this flexibility."

Finally, April marked Kevel's best revenue month ever, their growth up 70% year over year - a number that stands in stark contrast to the growing list of defunct ad servers.

"We weren't surprised that OpenX and others shut down their ad servers," says James Avery, CEO of Kevel. "If somebody wants an ad server for showing programmatic ads, they go to Google. There's no room for anyone else. Where we found a niche was focusing on brands that wanted customized, innovative ad platforms, not banner-driven RTB ads."

Kevel, fresh off a speaking opportunity at the GlueCon developer conference in Denver, is now looking forward to the rest of 2019.

"It's really exciting," Avery says, "to see the industry moving away from terrible banner ads. We expect more and more companies to struggle with standard ad servers and look to build bespoke ones themselves."

Interested in working with Kevel?

We are more than happy to set up a 15-min consultation to walk through your needs and discuss the best path forward.

Chris Shuptrine
Chris Shuptrine

Chris has worked in ad tech for over fourteen years in a variety of roles - giving him customer support, PM, and marketing perspectives from both the advertiser and publisher sides. He's the VP of Marketing at Kevel.