Here at Kevel, we’re working hard to take back the Internet from the tech giants, but like all companies, our work comes at an environmental cost. So we asked ourselves -- what if we could also take back our carbon emissions?
We are excited to announce our new partnership with Green Places, which will make Kevel carbon neutral.
The decision to partner and reduce our carbon footprint aligns with our company’s values, as a core tenet is that we’re all adults, and adults clean up after themselves. Working with Green Places allows us to do that.
Kevel is committed to calculating, reducing, and offsetting our carbon footprint annually to ensure that our impact on the climate is neutral.
First, we needed to understand our current emissions. To do this, Green Places partnered with UC Berkeley’s CoolClimate project to calculate our carbon footprint. They analyzed everything, including what electronics we buy, how much power we consume, and even our employees’ daily commutes.
Green Places then helped us source high impact, verified carbon projects to offset our emissions. Projects include planting and protecting trees, building solar panels, and more. You can learn more about Green Places’s calculations here.
In 2021 to date, Kevel offset 654 metric tons of carbon. This is the equivalent of removing 142 cars off the road, permanently.
In 1994, John Elkington coined the term “triple bottom line” -- the idea that a business should focus not just on profit, but on its people and the planet as well. This is a key philosophy for Kevel. We aren’t truly valuing our employees if we aren’t helping to make the world they live in cleaner, safer, and sustainable.
In addition to annual carbon offsetting, we will continue our partnership with Green Places to build out better strategies to reduce our footprint. We are excited to make our company a more sustainable business! If you want to read more about our sustainability plan, click here.
James has been a thought leader in ad tech for over fifteen years. He is currently the CEO and founder of Kevel. An engineer by trade, he built Kevel with the goal of making the Internet a better place through tools that make it easy to monetize without resorting to page-slowing, data-harvesting banner ads.