Are you a publisher looking for new ways to monetize your site’s existing features? One source may be in plain view.
This article will make the case for monetizing your homepage carousel. We’ll also share examples from two innovative companies that have implemented carousel ads into their ad servers.
The short answer: more ad revenue!
Like Amazon and others, your homepage carousel likely contains rotating images and messages highlighting select organic content.
They’re valuable because:
Absolutely! We’ll focus on two publishers that are using sponsored spots to monetize their carousels.
Both the paid and organic spots appear in the six-slot carousel menu that users can control. As a result, the paid carousel listings don’t feel as intrusive as, say, a programmatic banner.
While neither Atom Tickets nor Coupang monetize all of their carousel slots, their insertion of sponsored spots offers an easy way to drive incremental revenue. You can do the same by adding sponsored placements to your organic content carousel.
Monetizing your homepage carousel requires a non-programmatic, server-side solution that integrates native ads with your organic content.
Amazon and other large-scale publishers spent years building and refining their carousel ad platforms in-house.
Chris has worked in ad tech for over fourteen years in a variety of roles - giving him customer support, PM, and marketing perspectives from both the advertiser and publisher sides. He's the VP of Marketing at Kevel.