Kevel Product Updates: April 2021

Jane O'Hara
Jane O'Hara
Kevel Product Updates: April 2021

This month, we’re excited to announce a new partnership with Segment, more limited user access, a more focused way to serve ads, and more.

New Segment partnership

Kevel is excited to announce our new integration with Segment, one of the leading customer data platforms. Our new integration allows you to leverage the first-party customer data you have in Segment to create user-targeted ads within Kevel.

Segment logo

AdQuery: More user-focused ad serving

Kevel's new AdQuery targeting feature simplifies and speeds up how personalized ads are served — leading to a more relevant user experience.

You can also use AdQuery as part of a new case we now support: “Auction-as-a-service”. This service can help your brand address more easily insert personalized sponsored listings into your search results, thereby helping them drive revenue and improve ad relevance.

Example of Kevel's AdQuery targeting feature

A new Decision SDK in Go

We’ve added a Go Decision SDK submitted by Link Sports as our first Community Supported SDK on our Decision SDKs page! Big thanks to Link Sports and our open source community for continuing to expand our developer tools!

Watch for more new product releases and improvements next month!

Jane O'Hara
Jane O'Hara

Jane is the Senior Marketing Manager at Kevel. She enjoys discovering user-first ad platforms and articulating the value of Kevel's ad serving APIs.