This month, we’ve continued to improve our UI, added the ability to create and update templates, and introduced our new decision explainer.
This new product is currently in beta with a select number of Kevel customers. If your team wants an easier way to create and/or update creative templates, Studio could be a game-changer. Contact your account manager or email@example.com to learn more and gain access to the beta program.
The new Decision Explainer UI is a standalone debugging tool that will help you answer that age-old question, “Why did this ad serve but not that one?” This tool gives you an easy-to-read explanation of why each ad won, lost or was filtered out by a targeting rule for your ad request. Once you determine the problem, each campaign, flight, etc., has handy links back into the Kevel UI, so can you fix that problem right away.
We’ll continue enhancing our features and launching new products over the coming months to help you innovate your self-serve platform and drive new ad revenue this year.
MaryLauran is a product manager focusing on new revenue and addressable market at Kevel. She is a product leader based in the Boston area and has expertise in IoT energy monitoring and transportation policy in addition to custom ad servers.